The Dos And Don’ts Of Your SEO Company

Search engine optimization plays a huge role in marketing your brand, increasing traffic and enhancing conversions. If you are a serious business person, you might need to hire an SEO company to help you get the very best for your brand. With so many companies offering essential SEO services, however, you should know how to tell a good company from a not so reliable one. Remember working with a firm that is not legit can put you in search engine problems that can easily ruin your brand. Easy do’s and don’ts can help you make the right selection.

The do’s

· A good SEO company should understand your business and your needs first before offering any SEO solution.

· It should help you make the right decisions as far as the SEO tools to use and strategies to put in place to take your brand higher

· It should offer you flexible and reasonable SEO packages and payment structures. This ensures that you only get services your business truly needs affordably and you can upgrade as it continues to grow.

· It should be willing to show your past successes and also be willing to show failed projects. This puts you in a better position to make a decision depending on how reliable you feel the firm is for your needs.

· It should engage you in the SEO process and listen to your ideas first before offering any improvements to offer you better results.

· It should offer inclusive services so that you can get assistance in every area necessary as far as your business website and online presence is concerned. Services such as web design and development and content writing can be very helpful for you.

· It should be up to date with the latest trends and technologies to ensure that the SEO approach maximizes on everything that is bound to make a positive change for your brand.

The don’ts

· A good SEO firm should not promise you overnight success even with your traffic and conversion. SEO takes time when used in the right way and the results you get should be permanent.

· It should not tie you down to a contract when you are only consulting before making a decision. The firm should be willing to give you necessary service details without making it a must that you work with it. You should be free to make your decision.

· It should not retain secret ownership of your brand, especially after offering services such as web design and hosting. Find out what the terms of service are before making your decision.

· It should not rush into using every available avenue at a go. A good, reliable SEO company should work with a strategy to ensure that every aspect handled is maximized on before moving to the next.

· It should not hinder you from gaining access to any business profiles that it creates on your behalf. You should be able to access everything related to the services and actually have a say on any changes you feel are necessary.

How You Can Improve Your Web Design

Your business website should be your greatest asset in developing your brand. The power of the internet cannot be ignored in this day and time when everything has taken to the internet. A strong web presence can make all the difference for your business and your website is what you should use to reach out to your target audience and have them following the conversion path you want towards bringing you the sales.

Mind Aesthetics

Before reading anything, visitors can easily judge a site with most not paying attention to the content if the site is not attractive enough. When it comes to the aesthetic appeal of your site, lots of things need to come into focus from the colors you have selected to how organized and professional it looks on the overall. Choose colors that attract the eye and maintain a calm atmosphere urging your visitors to read on. All content on your web pages should be well organized and packaged in such a way that they achieve a neat look. Balanced pages are appealing and you will have your visitors reading through and visiting all the right pages. Choose fonts that are neither too small nor too big and keep them well spaced to maintain an appeal.

Focus on Content

The web content is perhaps the most important. It is one thing to have an attractive site and quite another to have content work for you. The content that you include on your pages should be relevant, precise and to the point. Summarize what you want to say to avoid situations where you end up boring your readers. The content does not cover text only, but also images and videos that you wish to upload on your pages. Ensure that you put up only high quality images and videos that have a fast loading time and are relevant to your services and products or the message that you have for your visitors. Use images minimally to ensure there is a balance on your pages, you don’t want to have a page that appears overcrowded, but neither do you want to end up giving very scanty information that might not be beneficial to your visitors.

Hire Professionals

A winning website goes beyond the looks and sometimes it is best to let a professional web designer handle your business site for you. Web design services will take off the worries of whether you are doing things right. The experts start by understanding your business and the needs you have specific to it before getting down to developing and designing your site. If you already have a site you feel is not doing your business any justice, the web designer can also help you make improvements to give it a new more professional and functional design to strengthen your brand. Look at the services that the web design firm or professional can offer and select in relation to what your most important needs are. Rates can differ depending on what you want, but the value of a good website makes it all worth.

Benefits of Web Design and Development Services

A well structured website is required to make a business online. As Internet is becomes more important for users. It offers many benefits to make user’s life more convenient and easy. For the promotion of business it is needed that you should have a website from where users could browse and purchase products that your business is offering.

Nowadays, people are using apps for different purposes. For every business apps are important to communicate with users on a secure network. They also delegate their tasks with the help of these programs. From exchange of resources to implementation of solutions for an extensive, each procedure needs web programs.

This process was activated due to some customers who were regularly challenging customized sites which can provide their objective. Furthermore, progression in technology has persuaded designers to discover unknown areas of web development. They can utilize the new update in their projects for better performance and adaptability.

A wide range of programs are available to business owners, using which they can make their companies even more effective and thus generate more benefit. The area of web design and development has gone through a technical trend, customized web database integration services have collected the attention of customers and clients.

They can now personalize web programs as per their specifications and requirements.

Web design and development services have become very essential among organizations working in different sectors. Furthermore, customized web programs allow incorporation of several features such as tracking analysis, database, content writing, marketing etc.

It has also been noticed that these programs fulfill business needs, regardless of the products engaged in those, Hence, they help to handle work procedures and information in a manageable way.

Benefits of Web Development Services

A market for personalized web application solutions, has been designed out by a huge number of software companies. Following are some main benefits of employing customized web development services:

1) Web surfing around can be assisted.
2) Transactions, including loads of information can be handled quickly
3) The volume of visitors to a website can be improved.

Stages in Web Development Process

Development of a web application includes the following phases:

1) Determining the characteristics of the venture and its objectives
2) Devising a Specific Strategy depending on the goals of the venture
3) Developing the Project as per the program
4) Testing the venture for protection at every level of development

Hence, you need to keep in mind the main goal of the website and choose the professional web design and development services for your business.

Responsive Web Design Vs Mobile Web App: What’s Best for Your Business?

The evolution of smart phones has truly revolutionized the face of digital marketing and therefore the question remains what’s best for your business: responsive web design or mobile web app?

To find out what’s right for you, let’s first understand both:

Responsive Web Design:

Simply put, a web designer will design your website in such a way that the website adapts to the screen size, operating system and orientation of the user’s device.

Advantage of using responsive web design:

Users will have a seamless web experience irrespective of the devices they may use. Responsive web development ensures that your users get the same feel whether they access your website from a desktop, tablet, or a smart phone of any size.

Better page rank with a single website

Economical and easy to maintain. You need to maintain just one website.

Better control over your website

Responsive web designs are best suited for:

Content centric sites such as blogs and corporate websites

News sites or media sites that scroll from up to down

Maps, images where the users can adjust the image on the screen for better viewing

With that said, let’s now take a look if mobile app development will suit your business:

Mobile Web App:

In addition to your normal website, you get a separate website designed from an app development company, specifically for the tablet and smart phone users.

Study undertaken by Flurry Analytics reveal that the time spent by smart phone users on mobiles apps vis-à-vis time spent by people on desk tops and laptops. That makes it having mobile web app almost mandatory for people who aspire to reach out to wider bracket of audiences.

Advantages of Mobile Web App

Gives the smart phone users and tablet users enhanced experience such as rich look, better viewing of videos, better readability and offline browsing

Enables catering to a wider audience as more and more users are surfing net through smart phone and tablet devices.

With that said, let’s summarize and see how each of the website version fares in a comparative statement:

Comparative Analysis:

Development Cost: The cost of developing a responsive web page is higher as compared to mobile app development. More the number of pages, higher will your responsive web designing cost.

Maintenance Cost: Although the initial cost is high, maintain a responsive website is fairly simpler and cost effective, as you need to do

Time Factor: Owing to the complexities involved, it takes more time to develop a responsive web design than a mobile app.

User experience: The user experience will be much better on a mobile app than on a responsive web design. However, research indicates that people prefer using mobile browser of a responsive website than using an app, while navigating from a mobile app is much easier than through the browser.

Conclusion

There is no one right answer for this. Whether you will benefit from a responsive web design services or mobile app development will largely depend your business needs.

6 Effective Online Platforms to Promote Your Brand

In the perspective of rising quantities of web clients (around 300 million clients by 2015) in the nation, little and medium undertakings (SME) will vouch for online vicinity as computerized publicizing in the nation is now developing by a huge half year on year. As per the IAMAI March 2013 report, the web publicizing business sector in FY 2012-2013 has to build to reach INR 2260 crore, which speaks to a y-o-y development of 29%. It is anticipated that by FY 2013-2014, the extent of the web promoting the business sector in India will be INR 2,938 crore.

Although customary media like TV daily papers still remain the favored media for looking for data and stimulation, spends on advanced media have relentlessly expanded from a little more than 1 percent of aggregate Indian publicizing spend during the year 2005 to about 7 % in 2012.

From 2011 to 2013 with respect to web promoting, we have seen a decrease in pursuit and presentation publicizing (significant givers), and an ascent in versatile, online networking and feature publicizing.

The Internet has been rethought on cell phones getting to be littler, more individual, adjustable, and open anywhere on the go. Customary types of intuitive publicizing are consequently, now during the time spent developing as they move from PCs to cell phones. As indicated by a study, post click conduct tells that individuals who searched for particular data for an item have at last purchased it: 55% email Ad, 64% Ad on SM sites, Mobiles advertisements 64%.

In a situation where Online Advertising is as yet developing, Internet showcasing seems, by all accounts, to be more powerful (expansive focused on the group of onlookers, exactness in the estimation of ROI, intuitiveness and engagement of the gathering of people, innovativeness and celerity) and modest contrasted with customary media. With an awesome number of organizations sharing the business sector, picking the best digital ad firm in India can swing to be a truly troublesome assignment. Here is a rundown of online showcasing organizations, which can be considered as the main 7 in India as far as the nature of services offered and prominence.

1 – Google – HQ: Mountain View, USA

Google Inc. is an American multinational company represents considerable authority in Internet-related services and items. These incorporate inquiry, distributed computing, programming and the Internet promoting advances. As to promoting, Google offers instruments to publicists, for example, Google Analytics (permits site proprietors to track where and how individuals utilize their site), Google Ad Words (permits sponsors to show their notices in the Google substance system), inquiry and presentation ads through their Internet searcher. The vast majority of its benefits are gotten from Ad Words.

2 – Facebook-HQ: Menlo Park, USA

Facebook is an online long range interpersonal communication service with 1.15 billion dynamic clients (March 2013). Facebook, by and large, has a lower active clicking factor (CTR) for commercials than most real web locales. On pages for brands and items, on the other hand, a few organizations have reported CTR as high as 6.49% for Wall posts. A study found that, for feature notices on Facebook, more than 40% of clients who saw the features saw the whole feature, while the business normal was 25% for in-standard feature promotions. Facebook reported that its Hyderabad focus would house Internet publicizing, and designers bolster groups and give round-the-clock, multi-lingual backing to the long-range informal communication website’s clients and promoters all inclusive.

3 – Yahoo – HQ: Sunnyvale, USA

Yahoo Inc. is an American global search engine browser. It is all around known for its Web entryway, Internet searcher Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, promoting, web mapping, feature sharing, dream sports and its online networking site.

More than half of Yahoo’s incomes originate from promoting services. The biggest fragment of it is from pursuit promoting, where publicists offer for hunt terms to show their advertisements on the list items. All things considered Yahoo makes 2.5 pennies to 3 pennies from every pursuit. Different types of promoting that acquire income for Yahoo incorporate showcase and relevant publicizing.

4 – LinkedIn – HQ: Mountain View, USA

Linked In is a long-range informal communication site for individuals in knowledgeable occupations, and it is essentially utilized for proficient systems service. As of June 2013, LinkedIn reports greater than 259 million gained clients in finer than 200 nations and regions. On July 23, 2013, LinkedIn declared their Sponsored Updates promotion service. People and organizations can now pay a charge to have LinkedIn support their substance and spread it to their client base. Linked In gets its incomes from three business divisions:

– Talent Solutions – Recruiters and companies pay for: It Branded corporate page on LinkedIn complete with profession’s segment, pay per navigate Job’s advertisements that are focused to LinkedIn clients who match the employment profile, access to the database of LinkedIn clients and resumes.

– Marketing Solutions: LinkedIn promoters pay for pay per navigate focused on advertisements.

– Premium Subscriptions – LinkedIn clients pay for: LinkedIn Business for business clients, LinkedIn Talent for spotters, LinkedIn Job-seeker for unemployed LinkedIn clients searching for work, and LinkedIn Sales for Sales Professionals.

5 – Twitter – HQ: San Francisco, USA

Twitter is an online person-to-person communication and micro blogging service that empowers clients to send and read “tweets,” which are instant messages constrained to 140 characters. Twitter guaranteed to have 200 million dynamic clients in February 2013. Twitter gets it incomes from paid publicizing for organizations that have the capacity to buy “advanced tweets” to show up in specific list items on the Twitter site. In April 2013, Twitter declared that its Twitter Ads self-service advertisements stage for little organizations was accessible to all US clients.

6 – The Net Connect – HQ: Delhi/NCR, India

The Net Connect is a constant online e-trade stage which additionally gives the likelihood to different organizations to publicize through their stage. They offer an extraordinary commercial model which has a tendency to be truly compelling and cheap for organizations contrasted with other advanced promotion firms.

The Net Connect shows the Ads taking into account the client’s advantage. At the point when the client taps on any Ad, The Net Connect showcases a survey soliciting a few from inquiries related the Advertiser’s item or service – if the client answers every one of the inquiries accurately at the first run through.